Crazy Cat People
Yes we are. If you’re crazy like us, you’re in the right place.
We started our business because of our passion for pet health. Our four cats are our children. Using our scientific industry background and passion for pet health and behavior, we develop formulas built around the latest scientific studies available.
Our products are designed to include superb quality at an affordable price. These products are not built around marketing, but around the true pursuit of real results and long-term health for our furry family members. We understand there is a huge need for higher quality nutrition for pets - our goal is to provide superior quality while helping to educate our customers on what makes us stand apart from the crowd.
Founders
Holly & Eric Baer
After not finding the quality or allergy-friendly products they desired in the current pet product market, Eric and Holly decided to do something about it.
With Eric’s microbiology education and 20+ years experience in the food and nutritional supplement industry, and Holly’s artistic and educational background, they got to work creating effective, high-quality, reasonably priced products that are FUNCTIONAL - all ingredients have a purpose and there are 0% fillers.
They are committed to the health of their own pets, so you and your pets can benefit from what they create. ❤️
Quality Control Team
Kona
Personality: “Mojito Cat” - super chill and loves attention from anyone!
Favorite Food: Ground Turkey homemade food with a generous sprinkling of one of our Liver Powder Food Toppers and “crunchies” (crumbled freeze-dried pellets) on top.
Favorite Treats: Churu, Greenies Dental Treats & Freeze-dried Pork Tenderloin
Favorite Superior Feline Product: Any and all of the Liver Powder Food Toppers - we rotate between them! And Microbiome Booster mixed with Churu.
Tucker
Personality: Thinks he’s human and meows until his humans figure out what he wants 😂
Favorite Food: Any homemade food! #lovestoeat #chunkycat
Favorite Treat: Shrimp and chicken breast chunks
Favorite Super Feline Product: The Chicken Liver Powder and Pork Liver Powder Toppers! He won’t eat his food without one of them on top. However, he benefits most from the Calm, which he also enjoys under the Toppers.
Mia
Personality: Mama’s Girl - she can do no wrong. 😻 Polite, yet sassy.
Favorite Food: Pork homemade food
Favorite Treat: Freeze-dried salmon or pork tenderloin
Favorite Superior Feline Product: Microbiome Booster mixed into her food with a sprinkle of Calm on top!
Fun Fact: We’ve had Mia since she was 3.5 weeks old - she was weaned onto homemade food at 5 weeks, has loved it ever since and is the healthiest little girl! 😻 She literally gags if we put canned food in front of her!
Izzy
Personality: Super smart! Would play 24-7 if given the opportunity 😳
Favorite Food: Raw sirloin or lamb
Favorite Treat: Chicken breast chunks and freeze-dried salmon
Favorite Superior Feline Product: Liver Powder Plus+ Food Topper with Naked Beasts Salmon or Pork Tenderloin pieces on top of food.
Fun Fact: Izzy is the newest addition to our tribe! We started her on homemade food as soon as we brought her home at 3 months old - since she was fed mostly kibble and wet food previously, she really likes the Liver Powder Plus+ on her food and cleans her plate! 😻
Luna Belle’s Story
We adopted this sweet, loving, petite cat when she was 4 years old. She reached her paw out to Eric and that was it. She chose us. She would snuggle in Holly’s arms, stare into her eyes and roll over for a little belly rub. Talk about a heart-melter. ❤️
She was the main reason we decided to make our own cat food. We discovered that she had a severe reaction to commercial cat food with any type of fish in it, including fish oil and salmon oil. 90%+ of commercial food contains one of those two oils.
In late June 2020, Holly felt a lump on that soft tiny belly. In July, an x-ray and ultrasound revealed that her spleen was enlarged. We had it promptly removed and the biopsy revealed that she had Hemangiosarcoma: an aggressive blood vessel cancer that mainly affects older dogs. In fact, it’s so rare in cats that the only survival stats available were based on dogs…and they didn’t look good.
We sought out chemotherapy, but after two treatments we learned that the cancer had already spread to most of her organs. We made every day of that last month count for her as much as we could - she passed away on September 28, 2020 at only 10 years old, and our hearts will forever miss our tiny girl.
Coconut
Our sassy, strong, fearless Coconut passed away on November 1, 2023 at 18 years of age. Click this link to read Coconut’s Story and see why we’re so passionate about feeding cats a homemade food diet.